The KubiDoce project, which began with the incredible story of Floripes, the Olhão legend that found life in the best pastry shop in Olhão, has been an exciting journey for FLOW. As we move forward, we have expanded our horizons to encompass social media management and campaigns that bring to life not only the delicious sweets of KubiDoce but also the rich cultural heritage of Olhão.

Our latest promotional video, a true Hollywood production, not only showcased the sweet taste of Floripes but also delved into the historical and cultural roots of the city. It was a creative journey that involved every aspect of production, from the script to the direction, resulting in something that fills us with pride.

This promotional video was accompanied by a social media campaign designed and produced by our marketing and video team. Through two 15-second videos and smaller segments, we conducted a two-week pre-campaign leading up to the one-month campaign launch featuring the main promotional video, photographs, and segments to boost the promotion.

After analyzing the target audience and setting objectives, the production of these two videos took three days, from scriptwriting, pre-production of recordings, storyboard creation, technical planning, and voice-over scripting to direction, production, video editing, and finally, the launch with a schedule, keywords, copywriting, and hashtags.

Our carefully planned and executed social media campaign reached a wide audience of over 300,000 accounts, spreading the sweetness of Olhão across the Sotavento Algarvio, Lisbon District, and Andalusia.

And, of course, we continue to collaborate with KubiDoce, preparing to sweeten the lives of our followers even more with an upcoming Halloween campaign. We are ready for more creative challenges and excited to continue our partnership with KubiDoce as we write together the next chapters of this sweet and thrilling story.